Introduction for Bing (Microsoft Adcenter)

Bing is the new search engine that has a lot to offer to the consumers starting with a better and more organized search experience, also it enables the users to make informed choices. Bing is also a popular choice among advertisers who wish to connect with an engaged and growing audience by serving them with relevant ads that target their needs and requirements when they are contemplating over their purchasing decisions.

Description of Bing

Bing offers organic search results as well as search ads in order to allow the advertisers to reach their customers when these customers are actively in search for information about the advertiser’s products or services. When one chooses Bing, one can broadcast the message to the target audience in an online environment that is highly relevant, engaging and user-friendly, not to mention reasonable too!

Bing provides content advertising which helps you to expand your reach across the Microsoft network with your campaigns that are driven by keywords. This also provides you with the opportunity to connect with your consumers or customers when there are busy surfing content-rich and high-traffic websites. Microsoft adCenter or Bing helps the advertisers to manage their campaigns in a very convenient and hassle-free manner, the format is very user-friendly and customizing is a breeze with Bing.

Advantages of advertising Bing

Advertising with Bing (Microsoft Adcenter) has its own share of advantages, and they are very attractive. For starters one can maximize one’s advertising campaigns using Bing so that one can be at the right place at the right time, i.e. when one’s audience is ready to buy something with Bing.

Recently, Bing (Microsoft Adcenter) and Yahoo, the two search engines companies have made an alliance which would benefit all the online companies. It provides them access to a larger market share because they get to migrate their Yahoo PPC to Microsoft Adcenter. This alliance has brought forth great results for both Bing and Yahoo and a lot of companies are taking advantage of this golden opportunity by signing up with Bing.

Using Microsoft Adcenter is a piece of cake indeed, one has the power to adjust one’s bids, manage the account and monitor the performance of the campaign by means of web based solutions. There was a time when online businessmen did not consider it doing a PPC campaign on Bing and Yahoo separately practical, but not any more! Now the advertisers can the opportunity to reach enough users through Microsoft Adcenter thanks to the combined market shares. Bing has now become an effective tool for the advertisers for bringing in traffic to their sites and for increasing their sales or revenue figures.

Cons of advertising with Bing

-  Usually the price level is quite high, in comparison with Google and others

-  In terms of volume and performance, the content channel is poor.

Conclusion for Bing

Bing advertising provides business intelligence tools that can be used to target potential customers geographically as well as demographically in the best possible manner. Microsoft Adcenter is highly user-friendly and even a person who is not so internet savvy can set up and monitor their search campaigns. The best part is that all the strings are at the hands of the advertisers, they can control their cost per click, so advertising with Microsoft does have a lot of appealing plus points! 

Introduction for 7Search

7Search is perfect for all those who want to solve their internet promotion problems and it is a popular choice among web marketers, net marketers, online businesspeople, etc. Working with 7Search is simple and it promises better ROI (Return on Investment) through quality traffic and low bid prices. It is a good way of maximizing one’s online promotional investment.

Description of 7Search:

Choosing this leading ppc search engine advertising network will result in obtaining new leads and sales for businesses because it can help the companies to draw in great quality traffic in the industry. Advertisers opting for 7Search will enjoy the benefits of connecting their campaigns to the targeted users better because of 7Search’s partnerships with a lot of search engines, English speaking countries, portals and web properties across the world.

The common reasons for opting for 7Search is to expand one’s internet reach, to get more leads, prospects or sales from one’s online advertising campaign and other requirements. A lot of smart and internet savvy marketers prefer 7Search over the others out there because of the superior service and better results.

Pros of 7Search:

There is a reason why it is called 7Search, it is because it is so easy to sign up with this provider that one’s ads can start appearing within 7 minutes after signing up! Additionally, the advertisers are also provided with an array of useful tools that are very helpful in managing the ppc campaigns. For advertisers with large amounts of keywords, there are keyword suggestion tools as well as bulk upload facility.

7Search also provides a handy tool that can be used to change the bids to a certain price or to set it all to the top position. Another plus point about them is that they send notification e-mails when one’s account is getting low and requires replenishment or when one of the terms is outbid. There is no minimum bid requirement and one can open an account with a minimum amount of $25.

Should you need assistance with your campaigns then 7Search would provide that as well, they provide assistance with keywords, descriptions, titles and bids. And their website also offers a lot of handy information and reading to keep one occupied. Advertisers find the usability and reporting features of 7Search particularly good.

Con(s) of 7Search:

- One cannot run landing page or ad test A/B style

Conclusion for 7Search:

7Search claims that they do their best in fraud detection and poor traffic from their partners is totally unacceptable. It is very safe to go for this service provider and it is great for arbitrage as well.

Introduction for Bing (Microsoft Adcenter)

Bing is the new search engine that has a lot to offer to the consumers starting with a better and more organized search experience, also it enables the users to make informed choices. Bing is also a popular choice among advertisers who wish to connect with an engaged and growing audience by serving them with relevant ads that target their needs and requirements when they are contemplating over their purchasing decisions.

Description of Bing

Bing offers organic search results as well as search ads in order to allow the advertisers to reach their customers when these customers are actively in search for information about the advertiser’s products or services. When one chooses Bing, one can broadcast the message to the target audience in an online environment that is highly relevant, engaging and user-friendly, not to mention reasonable too!

Bing provides content advertising which helps you to expand your reach across the Microsoft network with your campaigns that are driven by keywords. This also provides you with the opportunity to connect with your consumers or customers when there are busy surfing content-rich and high-traffic websites. Microsoft adCenter or Bing help as the advertisers to manage their campaigns in a very convenient and hassle-free manner, the format is very user-friendly and customizing is a breeze with Bing.

Advantages of advertising Bing

Advertising with Bing (Microsoft Adcenter) has its own share of advantages, and they are very attractive. For starters one can maximize one’s advertising campaigns using Bing so that one can be at the right place at the right time, i.e. when one’s audience is ready to buy something with Bing.

Recently, Bing (Microsoft Adcenter) and Yahoo, the two search engines companies have made an alliance which would benefit all the online companies. It provides them access to a larger market share because they get to migrate their Yahoo PPC to Microsoft Adcenter. This alliance has brought forth great results for both Bing and Yahoo and a lot of companies are taking advantage of this golden opportunity by signing up with Bing.

Using Microsoft Adcenter is a piece of cake indeed, one has the power to adjust one’s bids, manage the account and monitor the performance of the campaign by means of web based solutions. There was a time when online businessmen did not consider it doing a PPC campaign on Bing and Yahoo separately practical, but not any more! Now the advertisers can the opportunity to reach enough users through Microsoft Adcenter thanks to the combined market shares. Bing has now become an effective tool for the advertisers for bringing in traffic to their sites and for increasing their sales or revenue figures.

Cons of advertising with Bing

-  Usually the price level is quite high, in comparison with Google and others

-  In terms of volume and performance, the content channel is poor.

Conclusion for Bing

Bing advertising provides business intelligence tools that can be used to target potential customers geographically as well as demographically in the best possible manner. Microsoft Adcenter is highly user-friendly and even a person who is not so internet savvy can set up and monitor their search campaigns. The best part is that all the strings are at the hands of the advertisers, they can control their cost per click, so advertising with Microsoft does have a lot of appealing plus points! 

Introduction for MIVA

MIVA is a PPC Network, its distribution network includes partners, directories, vertical niches, search engines and portals from all over the world. Advertisers choosing MIVA are not only offered a first-class selection of tools which would help them in the process of setting up and developing effective campaigns but also the access to the private label network of MIVA such as Thomas B2B.com, Mitsui, Verizon SuperPages.com and Lycos InSiteTM.

Description of MIVA

MIVA helps the advertisers to achieve more good quality traffic and it specializes in the delivery of vertically focused and contextual PPC ads. The feature that draws advertisers to MIVA is the reviews which are provided by the experts at MIVA in order to help the advertisers understand the performance of their campaign and boost the traffic so as to meet the goals and objectives.

Pros of MIVA

The services by MIVA go beyond traditional search engines because of the partnership with plenty of traffic sources. Due to this reason, one can get better traffic at a much lower cost per click. The campaign objectives of the advertisers are also met by third party traffic validators, click-source transparency and expert account management.

MIVA claims to provide superior service, its network enables the advertisers to receive customers that are qualified and land on domain aggregator sites. It matches the qualified users to the advertising listings that meet whatever they searched for. When it comes to the display of the ads, one can choose from various options such as mouse-overs, banners or keyword text links that are located within the content of the page. Based on the content of the page, MIVA displays the advertiser’s ads on the websites or web pages of the publishers.

Another interesting format of advertising offered by MIVA is the downloadable toolbars and apps, which are not only inexpensive but they also help to significantly increase the traffic. Another great thing about MIVA advertisers is that the campaigns can be customized to match the offers that have optimal traffic sources and publishers. Also the advertisers have the power to control the type of publishers and the volume that would display their ads.

Cons of MIVA

-  You cannot run landing page test or ad test A/B style

-  Because traffic isn’t pure search, but contextual, so the quality is relatively low

Conclusion for MIVA

E-mails are also a platform of displaying the ads of the advertisers. MIVA connects the customers and the advertisers by highly-targeted email. In this process, the text ads to be displayed are generated dynamically and placed to the categories that are appropriate and then they are delivered to the users who chose to receive such offers. Also, the sophisticated targeting technology ensures that the users would click the ads because the ads are sent to only targeted customers who are most likely to respond to them. No wonder MIVA is one of the most preferred PPC Networks.

If you are looking for a reliable and efficient pay per click search engine then Yahoo Search Marketing can be a good choice. It has a very well organized system where one can bid for rankings as well as choose the title or description of one’s choice and a lot of other great features. Yahoo Search Marketing has the potential to provide highly targeted traffic to one’s site.

Description of Yahoo Search Marketing

When you choose to advertise with Yahoo, you can control your bids at any time that you want as well as adjust them on the basis of the quality of your results. An effective tool provided is the Search Term Suggestion Tool, this tool provides you with information pertaining to the frequency of the phrase or word people type when they perform a search. This way you can make the most out of your campaign and ensure that you meet with success in terms of more traffic or revenue or sales thanks to this handy tool.

The key to gaining more clicks for your link on Yahoo Search Marketing is to include the key phrase not only in the description of your ad, but in the title as well. Because this isn’t the most popular and sought after pay per click engine out there, it is much cheaper to buy highly targeted traffic with Yahoo Search Marketing.

Pros of Yahoo Search Marketing

Yahoo Search Marketing offers lots of advantages to the advertisers. The payment can be made using plenty of methods such as PayPal, American Express, Visa and Mastercard. There is no start-up costs involved as such and the minimum deposit is $30. The minimum click cost for advertising with Yahoo is $0.10 and there is an option for regionalization and keyword suggestion, should you need any help with locking your group of keywords or phrases. There is considerably low risk of click fraud with Yahoo Search Marketing.

Yahoo Search Marketing claims to be simple, affordable and effective. It also claims to be able to help one’s business grow. This service was started by Yahoo company in the year 1999 and till date it has gained a lot of recognition and appreciation and it has went from strength to strength. It is a favorite advertising service of a lot of online businesspeople.

Cons of Yahoo Search Marketing

The main con of Yahoo Search Marketing is that it is not as popular as Google. Also, it is very easy for others to copy the ad copies that you have. And there is no Q/S system to lower the PPC cost, which Google has.

Conclusion for Yahoo Search Marketing

Yahoo Search Marketing provides sponsored listings in the search results page of some of the top search engines and portals on the internet like Yahoo, CNN, ESPN, AltaVista, Excite, etc as well as contextual search for the US market. You surely can’t go wrong selecting Yahoo, which is one of the main players in the market with a great reputation!

Introduction for ask.com

Formerly known as askjeeves.com, ask.com is a PPC engine that is very popular among internet users. It is the tenth most trafficked site daily among the sites that accept graphical advertisements. Advertising with ask.com means that as a businessman, you can expose your business, website, product or service to more than 95 million users! And the best part is that some of these users which you’ll be connecting with cannot be found on Yahoo, Google or even MSN. Ask.com offers people with advertising opportunities to help their business to expand or start growing.

Description of Ask.com advertising

The sponsored listings of this site have a distribution network which consists of more than 100 premium online properties and service and hence it has the capability to expose the advertisements to more than 95 million unique users. Some of the websites in their network includes infospace.com, match.com, gifts.com, cnet.com, pronto.com, indeed.com and many more.

Pros of advertising with ask.com

Ask.com helps the advertisers to capture great quality traffic for half the price. The reasonable price for advertising is one of the main advantages of choosing this over the others. When you use ask.com for advertising your company or brand, your advertising money will be able to go further. One can receive additional qualified traffic and more clicks at competitive rates. Not only that, by selecting this fourth largest search network, the advertisers can connect with unique internet users.

The setup process is very easy. There is no minimum amount and no contracts. One can get direct access to the website’s self-service system. The website’s sponsored listings also uses the exact same copy, matching standards and naming as the others in the market, which makes the setup process familiar to the advertisers and easier to use. There is also a bulk sheet upload tool which helps to convert the individual’s Google AdWords template free of cost.

Should you require any assistance or expert advice, the website has a team of SEM (Search Engine Marketing) specialists on standby to assist the customers so that they can maximize their return on their campaigns.

Cons of advertising with ask.com

The auction model of this website is based upon eCPM ranking, i.e. CPC X CTR instead of the classic auction. Also, this is not as popular as Google Adwords, Yahoo Search Marketing or Bing.

Conclusion for advertising with ask.com

Ask.com has good regionalization and the payment method is relatively simple too, Visa, MasterCard, American Express and Discover are accepted. The click fraud index is low thanks to the sophisticated filtering software. With so many advantages like these, it isn’t a bad choice to advertise with the fourth largest search network on the internet.

Introduction for advertise.com

Formerly known as ABCSearch, advertise.com offers quality advertising solutions to all those in need of it, it delivers the ads to real people who are engaged in searching for certain products or services. It is a premier platform which enables the advertisers to reach a bigger audience through their exclusive network of websites and search engines. Advertise.com connects myriad advertisers with consumers all over the world every day.

Description of advertise.com

Advertising with advertise.com is beneficial for the advertisers because each day their products are exposed to more than 700 million impressions. This is just right for bringing the type of desirable high performing traffic to one’s websites. They bring in the crowd to the advertiser’s website by means of their patented Clickshield Technology and their great traffic network.

Advertisers can identify the keywords and bids in real time for the purpose of ranking based on the cost per click. Obviously, the higher one bids, the higher will the ad appear on the search results page. There is no bid gaps problem with advertise.com because it is eliminated through a dynamic bid program, which automatically sets the individual’s bid at 1 cent above the ad that is in second position, up to the bid which one has identified as one’s maximum, this feature is very convenient and beneficial for the advertisers.

The network of advertise.com consists of more than three hundred search engines and publishers. For advertisers in US and Canada and a lot of other countries, geo-targeting is available and local search at the state level or city level or even area level is supported.

Pros of advertising with advertise.com

-  The auto rebilling feature which keeps one’s account replenished until it has reached a stipulated minimum amount.

-  The referral of a PPC advertiser who would set up an account can be obtained by paying only $25.

-  Presence of certified click fraud solution.

-  Availability of geo-targeting

-  Optimization of traffic source

-  Dedicated account management and customer care

Con(s) of advertising with advertise.com

One of the main cons of advertising with advertise.com is that an ad approval can take up to twenty four hours of time.

Conclusion for advertise.com

Advertise.com has a lot of great solutions that can bring traffic to your sites. The beauty of using advertise.com is that one has a lot of control over its network or how one’s ads are viewed. One can also hone in one’s prospective customers with the help of geo-targeting, budget control, remarketing and specific verticals. It is worth a try.

Who doesn’t know about Facebook these days? This social networking site is the most popular of all networking sites. With more than 500 million people on Facebook, the advertisers who are advertising on Facebook are bound to get some traffic. Did you know that the largest source of traffic in the United States is Facebook? It has even managed to overtake Google in order to reach the coveted number 1 spot.

And so this is why a lot of businesses combine Facebook PPC advertising along with other PPC network in order to get maximum traffic for their websites, hence helping them to make more money out of their respective businesses.

Description of Facebook PPC advertising

This social networking site is becoming a direct sales marketing dream for a lot of advertisers who wishes to spend their advertising dollars wisely. For many, it is the perfect spot to derive a lot of desired traffic from and they consider it to be a better medium than anything else. One can literally direct the traffic one desire with the help of Facebook PPC advertising.

When it comes to budget, Facebook offers a lot of choices. The advertiser has the freedom to set the daily budget which he/she is comfortable with as well as adjust this figure anytime. Also one can choose the payment option, i.e. pay only when the people see their ads or when the people click on it. The advertisers can also use the “Like” button on Facebook to increase the ad’s influence and build  community around one’s business.

Pros of using Facebook PPC advertising

The advertiser can freely narrow their advertising to age, hobbies, gender, marital status and personal interest such as music, movies, etc and this gives the opportunity of creating massive success with the ads because of the sheer amount of control one has over the display of ads. This means that if you want to market to people who are only interested in books, you can and only these people will be able to see your Facebook PPC ads.

Another advantage of using Facebook PPC advertising is that it can help the advertisers connect with more than 500 million potential customers. Also, they can test simple image or text-based ads to find out what works.

Cons of using Facebook PPC advertising

Although one can laser-target one’s audience and the impressions are high while the cost is low but for some businesses, the sales conversions are almost non-existent.

These ads are considered ‘tacky’ by some Facebook users and hence they don’t even click on them leave alone make a purchase.

Conclusion for Facebook PPC advertising

The intuitive PPC solution offered by Facebook is easy to use, cost effective as well as targeted. If used properly, the service can help online marketers boost brand awareness, make sales as well as generate site traffic.

Introduction for Linkedin PPC advertising

Linkedin is a business-oriented social networking website which offers self-service advertising solution for people so that they can create the ads and place them on prominent pages on the website in order to gain traffic for their site.

Description of Linkedin PPC advertising

If you choose to advertise with Linkedin then you get certain perks such as the freedom to specifically target your audience to whom the ads will be displayed. You can do so by selecting your target audience by job function, geography, industry, gender, company size or age. Also one can control their advertising costs by fixing a budget and only paying for the impressions or clicks that one’s ads get.

Getting started with Linkedin is really easy and simple. There are only two things required: a Linkedin account and a credit card and one is good to go. First off, the ad needs to be created, and this can be done within minutes. Next, the advertiser can determine the target audience and select it. The third step involves setting the budget (maximum amount, etc) and the bid (cost per click or impression, etc). After this, all one has to do is sit back and wait for the freshly created ad to be reviewed by a member of Linkedin’s customer support team and wait for the green signal. This process usually takes less than 24 hours. The ad will become active on the website if the ad meets the specified guidelines of Linkedin.

Pros of using Linkedin PPC advertising

-  The power to target one’s audience by industry, age, gender, job function, seniority or geography

-  One can choose whether the payment will be made on the basis of clicks or impressions

Cons of using Linkedin PPC advertising

       -  The cost per click is higher than other PPC networks and this makes some sense because the audience group here is more affluent
    
      -  The reporting isn’t up to the mark, and is abysmal almost to the extent that it is non-existent
 
      -  There is no API

Summary for Linkedin PPC advertising

Linkedin has a lot of valuable professional information, people really do make an effort to keep their profiles up-to-date. One can combine Linkedin’s data with that of Facebook to get amazing results. Advertising with Linkedin is really cost effective, one can start advertising with as little as $10 a day. There is no minimum spending requirement, but there is a one-time activation fee which is only $5. Overall, it is a good platform for advertising if one wishes to achieve good quality traffic.

Introduction for advertising with Yahoo shopping

As an online merchant, it can be hard to locate customers at times and get enough traffic to your website. In such a situation, it is good to sign up for merchant program with Yahoo. The first step after setting up an online store would be to bring in droves of buyers to your website so that you can make some sales.

Yahoo shopping can be defined as a powerful online marketplace which is like a trading platform where buyers and sellers come together to exchange goods for money. Yahoo provides a variety of tools to help one effectively market or promote one’s online store.

Description of advertising with Yahoo shopping

Recently, Yahoo shopping and PriceGrabber have partnered and thanks to this partnership, the merchants or advertisers can get twice as many prospective buyers or customers! Also advertisers or merchants can enjoy enhanced reporting features. Also, one can list their products on both Yahoo shopping as well as PriceGrabber or one can choose any one of them, it is entirely up to the needs or budget of the advertiser. For either choice, one has to have a new PriceGrabber merchant account. And the sign up process is very simple and easy too, which makes the whole process a breeze.

Percentage of Revenue Share

It is 3% for all the transactions that originate from shopping from Yahoo Canada.

Pros of advertising with Yahoo Shopping

Since Yahoo shopping claims to have a goal of creating the most comprehensive list of items on the internet, hence no matter what you are dealing with, one can always advertise it on the internet freely, your product is bound to fall under one of their comprehensive categories or listing for products.

Advertising with Yahoo shopping or inclusion in the merchant’s list in Yahoo shopping is very beneficial in the sense that it allows the advertiser to reach those potential customers who are searching for their products.

The advertisers can also use Yahoo shopping as an extension of their online marketing campaigns that are currently running for maximum benefits. Whether one uses only Yahoo shopping for advertising or combine it with other campaigns, one is bound to see some positive changes.

Cons of advertising with Yahoo shopping

-  Revenue share

-  Bad customer service

-  Templates aren’t that user-friendly

Conclusion for advertising with Yahoo shopping

Yahoo shopping is chosen over most of the other hosted solutions by the internet retailers because of the benefits it offers. One can easily create, customize and add products to their online store using the tools offered and drive store traffic by using tools such as coupons, discounted listings, marketing emails, etc. All in all, it is great and is suitable for all kinds of business.